About

Connecting Great Places with The Right People

We were founded in 2008 with a simple premise that property is too important to be sold without craft. Eighteen years on, that premise still drives every brief.

Our story

Eighteen Years, One Through-Line.

2008

Founded in Clerkenwell

Two founders, one belief that property could be sold with more craft.

2012

First 1,000 homes

We pass our first thousand reservations across nine schemes.

2017

Intelligence practice

Our market intelligence team launches as a standalone offer.

2021

Net zero commitment

We commit to advising only on schemes with a credible net-zero pathway.

2025

20 active developments

Our portfolio reaches 20 live developments across the UK.

What we believe

Four Values We'd Take a Pay Cut to Defend.

Craft over churn

We'd rather do fewer things, slowly and well, than many things that don't compound.

Honest data

We tell you what the numbers actually say even when it's not what you want to hear.

Buyer first

If it's not better for the buyer, it's not better. Full stop.

Place over project

We're in the business of building places people want to stay in.

Leadership

The People Who Carry the Work.

James Whitlock

Founder & CEO

Anya Patel

Managing Director

Daniel Okafor

Head of Sales

Sofia Marchetti

Head of Marketing

Rohan Mistry

Head of Intelligence

Eleanor Roe

Head of Customer Care

Curated new homes across London ~ Crafted for how you really live ~ Sales · Marketing · Intelligence ~ A new chapter for property